The Mobile and Media Company

The Mobile Media Market - Now it gets personal

Mobafone develops applications and content solutions that enable businesses to create valuable on going relationships with their target customers.

Mobile phone is the ultimate media interface.

Its key attributes include:

Interactivity.

Personalisation.

Always on and carried.

Built in payment channel.

It has the capability to do everything traditional media can do, including the key interactivity and search functions of the internet.

Mobile media allows both immediacy and as memory is increased in phones - time switching - as has occurred with the I Pod phenomenon - individuals can save transmissions and enjoy at their leisure, even interacting with other hardware.

Tailoring of media content and advertising is the key to the future in order to successfully meet consumer needs.

New technology media companies are "thriving not by pushing products and services on their customers so much as by building collaborative systems that enable customers to pull on their own, and then responding with lightning quickness to what they pull" Thomas L Friedman, The World is Flat, 2005.

Web interactivity is now being seen as a "lean forward" interactivity, whereas the mobile phone is a more relaxed "lean back" interaction. It is the medium suited to relaxation/enjoyment time.

Mobafone develops applications and content solutions that enable businesses to create valuable on going relationships with their target customers.