The Mobile and Media Company

Content Services Management

Mobafone has more than five years experience in the mobile media space.

We now offer our existing strong operator relationships, customer support, technical backbone and reliable revenue monitoring. Mobafone can provide end to end solutions for content developers, advertisers and others wanting to access this exciting medium.

Offerings include:

Content generation and management.

Distribution solutions - access to operators.

WAP site development.

Digital Rights Management.

Billing support.

Customer relationship Management.

Strong operator relationships, customer support and reliable revenue payments

Mobafone provides its clients with high quality, mass market content delivery utilising premium rate billing for some of the world's largest content providers. Mobafone offers a complete end-to-end support for mobile content services, with fully supported consumer call centre facilities, reliable and secure billing systems, redundant server facilities, rich mobile applications, and content delivery.

This is backed by strong relationships with mobile operators. Mobafone gives clients the security that their services are managed efficiently, with good customer support, reliable revenue payments and maximum mobile operator support.

Leader in Billing Technology

Mobafone is the industry leader in billing technology and provides advanced capabilities in tracking and reporting on content delivery and billing events (utilising delivery receipts). Clients can track their payout figures in real time allowing more responsive service management decisions and media buying decisions.

Mobafone offers three unique components in the mobile content supply chain, with clients able to individually tailor to their specific needs. The first being the content itself; the second, the mobile service application; and third, the distribution and billing function.

Content Generation

For clients who don’t have a suite of content already, Mobafone has put together a syndicated content model combining the best content originators from around the world and our in house developed content to give our clients maximum service differentiation.

This content can be packaged and delivered via a ‘white labelled’ internet portal, branded with the client’s brand. This allows for a very fast deployement of a comprehensive portal with over 70,000 items of content (ringtones, logos, games, etc) available for sale. Additionally, customers can customise the layout and configuration of this white labelled portal to create a truly unique and differentiated branded content store.

Additional to a white labelled portal, this syndicated content can be marketed via:

Print media – Mobafone provides a list of unique codes to be included in a print advertising campaign. The readers are instructed to send the code to a specified number to purchase the content.

Television Advertising – Similar to print media, specific pieces of content can be sold using unique codes. Additionally, content subscription clubs can be promoted where the consumer subscribes to receive an ongoing stream of content on a regular basis till they opt-out.

In TV Program placement – An example of this would be a music TV program which promotes ringtones for sale after the playing of that particular video clip.

On-pack promotion – Keywords and download instructions are printed on product packaging. This can be tied to a competition or can be run independently.

Content Management Applications

Mobafone has put together an application suite featuring:

Content Subscription Engines

Interactive content catalogues

Secure, integrated Instant messaging

SMS Chat Engines

SMS Trivia Engines; and much more...

These applications allow clients to directly manage the mobile service through administration websites, giving clients maximium control over the operation of their service which can be used to maximise revenues of their service.

The interfaces provide full control and management of the specific content in question, and allow the client to quickly release the latest content, all from their own headquarters.

These applications are typically provided primarily on a ‘revenue share’ basis, keeping the up-front costs of rolling out a new service to a minimum.

For more information and the latest in the applications business available, please click here.

Distribution & Billing

Mobafone provides distribution and billing of mobile content to more than 60 million Indonesian mobile phone subscribers.

Through international partnerships, Mobafone can also provide connectivity to every country in the world that supports PremiumSMS including Europe, Asia and America. This gives clients a single point of contact and integration to access all markets globally. This in turn reduces the cost of managing services in multiple markets.

To run a mobile service reliably and with a high level of customer satisfaction requires more than just an SMS gateway. It is critical to offer fully supported consumer call centre facilities, reliable and secure billing systems, redundant server facilities, professional account management, backed by strong relationships with mobile operators.

Mobafone provides all of these elements, giving clients the security that their service will run with maximum efficiency, with strong customer support, reliable revenue payments and maximum mobile operator support.

For Further information please send mail to info@mobafone.com