ICE - Interactive Consumer Experience
Customisable Simplicity
Our proprietary ICE (Interactive Consumer Experience) system creates a new user experience. Our simple user interface application is hosted on the users phone.
We can easily customise the presentation layer to reflect the service provider’s brand, thus building customer loyalty by providing a consistent look and feel.
Easing The User Experience
The application is capable of hosting a catalogue of downloads that the user can easily navigate, sample and buy without multiple clicks.
This catalogue is easily updated remotely from the desktop to ensure relevance. The user can sample without incurring data charges until downloading selected content.
Interactive CRM Maximises Spend
The user can be offered a reward for providing basic demographic data upon initial loading of the application. e.g. a free download.
This data and subsequent usage patterns which are monitored by our customer relationship management system is used to "push" content offerings most likely to be of interest to the user.
Benefits:
Quicker access to content automatically updated “over the air” and stored on device.
Ease of use with easy menus and navigation tools to reduce clicks.
Capability to preview and try before buy.
User not paying for browsing.
Integrated with Mobafone proprietary CRM to match user preferences.
Technical Specifications:
J2ME application.
Proprietory system optimises to all handsets on the market.
Handset Supports:
+ Nokia
+ Sony Ericsson
+ Siemens
+ BenQ-Siemens
+ Motorola
+ LG
+ Samsung
Connection:
+ HTTP/HTTPS
+ Mobile Internet
Application Size:
+ 250Kb
Cellular Network:
+ GSM
+ CDMA 1X/EV DO
+ UMTS
+ EDGE
User not paying for browsing.
Integrated with Mobafone proprietary CRM to match user preferences.
For Further information please send mail to info@mobafone.com